I have 4 years of experience in digital product design and user research, focusing on crafting user experiences through research, product development, and continuous iteration.
Experience
Engineer, UX/UI Designer
Applied Science and Technology Research Institute
UX & Design Specialist
A.S. Watson Group
UXUI Designer
DimOrder (Backed by Y Combinator)
PR Internship
Metro Broadcast Corporation Limited
Education
BA (Hons) Interactive Media
Hong Kong Polytechnic University - School of Design
Associate of Arts of Communication & Public Relations
As an interaction designer and former PR officer, I perceive a commonality in...
Serving as the link between users/audiences and the company.
Design Philosophy
Data-Informed Design
Utilize data and analytics to drive design decisions. Gather insights from user feedback, user behavior data, and market trends to make informed design choices that align with business goals.
Iterative Design
Frequent feedback loops, prototyping, and testing. Continuously refine and improve designs based on user feedback, analytics, and industry best practices.
Continuous Learning
Stay curious and continuously learn to expand the skill set and stay up-to-date with the evolving field of UX design.